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Attention Amazon Sellers: Announcing an Advertising agency that guarantees results or they dont get paid.
Driving Profitable Sales for a Newly Launched Product
3%
TACoS
3,900%
Increase in sales
3
MONTHS
Introduction:
At Scale it with ads, we were presented with a unique opportunity to collaborate with a client who had developed a one-of-a-kind product, setting them apart from their competitors. Our goal was to leverage our expertise in advertising and marketing to launch and promote the product effectively on Amazon. This case study highlights our successful journey in achieving remarkable sales growth and profitability for the client.
Challenges:
Our primary challenge was to create captivating images that would entice shoppers to make a purchase while also educating them about the product without relying heavily on text-based content. Additionally, we needed to set an optimal launch price that was 20% lower than the desired listing price to attract potential buyers. To accomplish this, we conducted extensive research on customer avatars, their preferences, search patterns, and analyzed competitor data, including reviews, titles, and bullet points. Armed with this knowledge, we developed a powerful listing copy by utilizing our comprehensive keyword research.
Strategies and Execution:
With the client's product ready to be launched, we initiated the campaign by enrolling it in the Amazon Vine program, which helped generate early traction. Within a short span, the product received exceptional feedback, achieving a rating of 4.7 out of 5 and accumulating 25 reviews. Building on this initial success, we focused our efforts on pay-per-click (PPC) advertising, targeting high-velocity keywords, long-tail specific keywords, and the top five best-selling products in the category. By doing so, we aimed to associate our client's product with established sellers, thus boosting its visibility in relevant searches.
Results and Roadblocks:
Within just two weeks, our advertising efforts resulted in an impressive daily sales volume of 25 units, accompanied by a profit margin of 20%. Unfortunately, our progress encountered a setback when Amazon suspended advertising for the product due to a violation of their advertising terms and conditions. Despite this setback, it did not hinder the organic growth of sales. To sustain and strengthen the sales momentum, we implemented external advertising methods to promote the product effectively.
Long-Term Success:
Three months later, our concerted efforts paid off handsomely. The product achieved an outstanding daily sales volume of 40 units, accompanied by a remarkable net margin of 40%. Through diligent execution and continuous optimization, we successfully established the client's product as a high-demand item in its category, exceeding all expectations.
Conclusion:
Our collaboration with Scale it with ads and our client's dedication to creating a unique product laid the foundation for a highly successful launch and promotion on Amazon. By crafting compelling visuals, conducting in-depth research, and implementing targeted PPC campaigns, we were able to drive profitable sales from the very first week. Despite encountering challenges such as Amazon's advertising suspension, our strategic efforts and external advertising methods helped us maintain strong sales momentum, leading to remarkable long-term success. Scale it with ads is proud to have played a significant role in the client's achievements and looks forward to continuing to support their growth in the future
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