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Attention Amazon Sellers: Announcing an Advertising agency that guarantees results or they dont get paid.
Case Study:
Scale it with Ads Revives Market Share and Drives Sales Growth for a Supplement Brand on Amazon
45%
Decrease In ACoS
57%
Increase in Monthly sales
6
MONTHS
This case study highlights the success of Scale it with Ads, a leading advertising agency, in revitalizing the market share of a long-established supplement brand on Amazon. Faced with a decline in sales due to algorithm updates and policy compliance issues, the brand sought the expertise of Scale it with Ads to reverse the downward trend. Through targeted SEO optimization, visually captivating imagery, and a customized advertising strategy, Scale it with Ads achieved impressive results within six months, driving monthly sales from $150k to $230k. Moreover, the agency's effective management of the advertising cost of sales (ACoS) reduced it from 80% to 45%, ensuring a positive return on investment for the client.
Client Background:
The supplement brand, which had a presence since the early 2000s, experienced a significant drop in market share on Amazon due to algorithm updates and persistent policy compliance challenges. To regain their sales momentum, they sought the expertise of Scale it with Ads, an accomplished advertising agency
Challenges Faced:
1. Algorithm Updates: The brand's visibility and sales suffered as a result of the impact of algorithm
updates on product rankings and organic reach.
2. Policy and Compliance Issues: The brand encountered recurrent compliance issues stemming from Amazon's stringent policies, leading to diverse challenges across different products and contributing to the decline in sales.
Approach:
Scale it with Ads adopted the following approach to address the brand's challenges and achieve substantial results
1. Optimized Product Listing: Scale it with Ads performed a comprehensive analysis of the brand's existing product listings and implemented targeted SEO strategies to enhance visibility and improve organic search rankings.
2. Compelling Visual Content: To captivate and engage customers, Scale it with Ads produced visually stunning product images that effectively conveyed the brand's value proposition and set it apart from competitors.
3. Tailor-Made Advertising Plan: Leveraging their expertise, Scale it with Ads developed a customized advertising strategy by utilizing various Amazon advertising tools such as Sponsored Products and Sponsored Brands. This strategy focused on reaching relevant audiences and maximizing sales opportunities.
Results Achieved:
Through their expertise and strategic execution, Scale it with Ads achieved the following notable results within a six-month period:
1. Sales Growth: Scale it with Ads successfully drove the brand's monthly sales from $150k to $230k, delivering a remarkable growth rate.
2. Improved Advertising Cost of Sales (ACoS): By optimizing the advertising campaigns and targeting the right audience, Scale it with Ads reduced the ACoS from 80% to 45%. This efficient management allowed the client to achieve profitability while driving increased sales.
3. Positive Return on Investment: The increase in sales by $80,000 offset the advertising costs, effectively demonstrating that Scale it with Ads' services were self-funded and generating additional revenue for the client.
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